Philip Kotler: Marketing
57:30
YouTubeChicago Humanities
Philip Kotler: Marketing
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American ...
2.5M viewsNov 26, 2012
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